DORATTO — GTM & SALESEspañol

Background

5+ years of B2B go-to-market across three contexts: expansion consulting, a software factory, and volunteer work at AIESEC.

I've worked in B2B go-to-market for over five years, across three contexts that teach different things.

At ArchGroup I advised more than fifteen B2B companies across LATAM on expansion and internationalisation. Seeing fifteen business models in two years is the fastest way I know to learn which part of a playbook is method and which part is habit.

At Suris Code, an Argentine software factory, I went from opening markets to carrying the entire funnel. That's where I built the scripted prospecting pipeline, and where I started putting navigable prototypes inside a consultative sale.

At AIESEC I did the early learning: I ran the Mendoza local office, led finance and paid media, and redesigned the national recruitment funnel. It's volunteer work, and I label it that way every time.

Full Cycle Growth

Between August 2025 and July 2026 I carried opportunities from first contact to signature: discovery, proposal, negotiation and close. Before that, as Growth Manager, I sat in sales meetings without owning the close.

Tools I work with

  • Outbound and automation: Smartlead · Klenty · Waalaxy · Snov.io
  • Prospecting and enrichment: LinkedIn Sales Navigator · SalesQL · Apollo · Clay
  • Data verification: Bouncer · CaptainVerify
  • Paid: Meta Ads · Google Ads
  • AI and scripting: Claude Code. Comfort with integrations and automation.
  • CRM: Podio (built from scratch) · HubSpot (inside client accounts) · Suris Code's in-house CRM (business-side design)

Education and languages

Business Administration, Universidad Nacional de Cuyo (2016–2018, incomplete). Native Spanish. English at C1, used professionally with clients in the United Kingdom.

Timeline

  1. Sales & Growth Lead

    Suris Code · Argentina · Hybrid
    • Full funnel on me: from ICP and first touch to signature — discovery, proposal, negotiation and close.
    • Scripted prospecting pipeline built with Claude Code: 75% less time per batch, ~2,000 prospects a week.
    • Free visual prototypes inside the consultative sale, to validate understanding before closing.
    • Meta Ads and Google Ads added to the acquisition mix alongside outbound.
    • Company rebranding with an external agency, and a redefined value proposition with the leadership team.
    • GEO strategy across site and content.

  2. Growth Manager

    Suris Code · Argentina · Hybrid
    • Qualified pipeline opened in five new markets: the UK, Spain, Chile, Mexico and Colombia.
    • 15+ meetings booked per month, for about two years.
    • Multichannel outbound (LinkedIn, email, WhatsApp) with a distinct ICP and message per market.
    • Continuous competitive benchmarking and funnel optimisation against metrics.

  3. GTM & Market Expansion Consultant

    ArchGroup · LATAM
    • 15+ B2B companies advised: SaaS, software factories, agencies and consultancies.
    • Business-model diagnostics and 6-to-12-month expansion plans.
    • FaPro (factoring SaaS, Chile): from ~5 to ~20 clients in 12 months.

  4. Volunteer work

    AIESEC · Mendoza and Argentina
    • Local office president in Mendoza, plus finance, sales and paid media roles, and national talent management.
    • Volunteer work. That's where I led teams; in my corporate roles I had no direct reports.
Background4 · Timeline